Ross is doing a great intro right now.

The physical weight of goods sold is staying the same, but the total value is going up.

Web 2.0 is mainly about;

Participation!

I wonder how many people here are terrified at this point. Ross preaching revolution for the old business and totally to the choir otherwise.

Yeah, I think there is probably a bit of;

"Huh?"

"ZOMG!"

"Am I at the right conference?"

"I"m going to lose my job...."

Big opportunity for people like us if the message is taken away.