Web 2.0 Expo

This is just cut and paste from web 2.0 page.  

Web 2.0 Expo will feature 7 tracks, each with a variety of sessions and workshops:

Web 2.0 Fundamentals |
Web 2.0 Services & Platforms |
Web Operations |

Marketing & Community |
Design & User Experience |
Strategy & Business Models |
Products & Services

<div id="web20_fundamentals" class="module">
<h4>Web 2.0 Fundamentals</h4>

Web
2.0 has many component parts. We'll look at how tagging, community,
user-generated content, and other Web 2.0 core fundamentals all work
together to deliver a great web site and application. We'll have
sessions focusing on VOIP, bit-torrent, location/maps, licensing (CC),
identity platforms, and their impact on the Web today.

• 
  Building Social Applications
  
• 
  What is Web 2.0: The Rules for Creating Successful Online Products in the 21st Century
  

• 
  Accessibility 2.0: A Modern Approach to Enabling Users
  
• 
  Adding Location to Web 2.0 Apps
  
• 
  An Overview of Badges and Widgets: The Fast Rise of Viral Web Parts
  
• 
  API and Mashup Best Practices
  
• 
  Licensing User-Generated Content
  
• 
  Making Cents of Yens and Euros: Web 2.0 Internationalization
  
• 
  Microformats for Web Services and Portable Content
  
• 
  Mobile Web 2.0
  
• 
  Power to the People Via User-centric Identity
  
• 
  Syndication
  
• 
  Tagging that Works
  
• 
  The People Formerly Known as the Audience
  
• 
  Understanding Customer Behavior at Scale
  
• 
  User-Generated Content and Privacy
  

<div id="web20_services_platforms" class="module">
<h4>Web 2.0 Services & Platforms</h4>

The
Web has shown us a new way of building and releasing software.
Lightweight frameworks with support for standards and interactivity are
the chosen weapons of the day. Ajax and Flash provide the
interactivity. The frameworks, such as Ruby on Rails, Django, and Dojo,
ease development. Web services (and users) provide (and share) the
data. This track is for experienced programmers looking to improve
their understanding of the technical ecosystem--what's baked now and
what's lurking below the radar.

• 
  High Performance Webpages
  
• 
  Ruby on Rails
  

• 
  All You Need to Know About Django
  
• 
  Bringing Applications from the Web Browser to the Desktop
  
• 
  Building an SMS Service
  
• 
  Creating Offline Web Applications Within the Browser
  
• 
  Implementing OpenID
  
• 
  Panel: Comparing Web Application Frameworks
  
• 
  Panel: Examining AJAX Frameworks
  
• 
  Rich Internet Application Platforms
  
• 
  Rich Internet Applications with Apollo
  
• 
  Scripting and the Java Platform: Productivity and Performance
  
• 
  Super Ninja Privacy Techniques for Web App Developers
  
• 
  The Story Behind Facebook's APIs: From REST to FQL
  
• 
  Vulnerabilities 2.0 in Web 2.0: Next Generation Web Apps from a Hacker's Perspective
  
• 
  Writing Voice Mashups with Mechanical Turks and Maps
  

<div id="web_operations" class="module">
<h4>Web Operations</h4>

Your
web app just got Dugg, Slashdotted, Netscaped, and Boingboing'd while
you were asleep. Will your site scale? Or fail? Will you even know it's
happening? In this track, learn how to scale your site globally using
LAMP (Linux, Apache, MySQL, Perl/PHP/Python) or virtual servers.
Discover the best monitoring strategies and the tricks that make sites
like Digg and Flickr so successful.

• 
  Scalable Web Architectures: Common Patterns and Approaches
  

• 
  Beyond the Filesystem: Designing Large-Scale File Storage and Serving
  
• 
  Building Web 2.0: Next-generation Web Platforms
  
• 
  Case Study: Digging into the Technology Behind the Development of Digg
  
• 
  Commodity Data Center Design
  
• 
  Geographic Distribution for Global Web Application Performance
  
• 
  Web-scale Computing: Building Low-cost, Scalable Apps with Web Services
  

<div id="marketing_community" class="module">
<h4>Marketing & Community</h4>

The
Marketing & Community track will cover fundamental issues in how
companies & communities interact online, and how marketing works in
the new world of Web 2.0. Workshops & session topics will include:
new techniques in online marketing, search engine marketing and search
engine optimization, community evangelism, blogging & podcasting
& vlogging, viral marketing & PR, and social networking sites
& services.

• 
  Community Evangelism: Tools & Techniques
  
• 
  Introduction to Search Engine Optimization and Search Engine Marketing
  

• 
  Blogging for Business
  
• 
  Blogs, Chat Rooms, Wikis, Oh My! The Yellow Brick Road to Online Market Intelligence
  
• 
  Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing"
  
• 
  Emerging Trends in Search Engine Optimization & Search Engine Marketing
  
• 
  From Pages to People: Behavioral Targeting
  
• 
  Local Search Marketing: Let's Get Small
  
• 
  Marketing Analytics for Web 2.0
  
• 
  PR 2.0: Dead as a Doornail, or Still Alive & Kicking?
  
• 
  Social Networking Winners & Losers: The Good, the Bad, and the Ugly
  
• 
  The Need for Feeds: Understanding RSS & Blog Marketing
  
• 
  The Social Media Revolution: You Oughta Be in Pictures (and Podcasting, and Vlogging)
  
• 
  Top 5 Dos and Don'ts for Measuring Web 2.0
  
• 
  Using Widget Syndication for Online Marketing and Measurement
  
• 
  What I Learned from Syphilis: Epidemiology & Viral Marketing
  

Design & User Experience

Beyond green and blue with rounded corners, designing for Web 2.0 requires
understanding some fundamental shifts in the role and skill set of both
graphic designers and user interface designers. Content acts in whole
new ways in the world of web services, emergent navigation, mash-ups,
metadata, and syndication, and design must be informed by these new
interactions. This track will take the basics of good design and user
interface and apply them to the world of the new Web, so that
experienced designers can update their skills and other Web 2.0
denizens can understand the principles of good design.

• 
  The Iterative App: From Discord to Design
  
• 
  Web 2.0 as a UI Paradigm: Design and Development
  

• 
  Corporate Makeover, Web 2.0 Edition
  
• 
  Designing for Web 2.0: The Visual Ecosystem
  
• 
  Embracing the Chaos: Designing For and With Community
  
• 
  Embracing the Swirl: Ecommerce in the 2.0 Era
  
• 
  Flooding the Social Networks: The State of the Union on SNS Tech
  
• 
  From Desktop to Device: Designing the Ubiquitous Mobile Experience
  
• 
  How to Make 27 Million People Hate You
  
• 
  Immersive Experiences: Lessons from Game Designers
  
• 
  Microformats, Much More Than Just Promise
  
• 
  Moving from 1.0 to 2.0: Philosophies and Structures for Change
  
• 
  Placelessness and the Advance of Micropublishing
  
• 
  The Arrival of Web 2.0: The State of the Union on Browser Technology
  
• 
  The Beauty in Standards and Accessibility
  
• 
  The Challenge of Agile Development: Avoiding Half-Baked Design
  
• 
  The New Hybrid Designer
  

Strategy & Business Models

The strategy & Business Models track will cover how Web 2.0 companies
& services operate from the perspective of the CEO or startup
entrepreneur, and also the venture investor and financial analyst.
Session topics will include how Web 2.0 tools & technologies are
being adopted by today's businesses both large and small, as well as
how to build, finance, and grow new Web 2.0 startups from scratch.
Particular emphasis will be placed on how new startups compete and
survive with existing platform players, and whether users or revenue
are more important as foundations.

• 
  Going 2.0: How to Run a Business Entirely on Web 2.0 Applications & Services
  
• 
  Starting Up 2.0: Strategies for Pitching, Financing & Growing Your Web 2.0 Startup
  

• 
  Building Awesome Web Sites & Services Using the Power of Happy Users
  
• 
  Business Mashups for Fun and Profit
  
• 
  Media 2.0: How Web 2.0 is Transforming Traditional Media
  
• 
  Mission Possible: A Web 2.0 Company with a Revenue Model
  
• 
  Open Source Business Models for Web 2.0
  
• 
  Reality Bites: The Future of Gaming + Virtual Worlds 2.0
  
• 
  Ten Ways to Run a Startup Like Genghis Khan
  
• 
  The Future of e-Commerce
  
• 
  The Lost Remote: The Internet Video Revolution
  
• 
  The Power of P2P: Millions of Tiny Unstoppable Pieces
  
• 
  Venture Capital 2.0: Bright Future or Broken Forever?
  
• 
  Web 2.0 for Government and Non-Profits
  
• 
  Web 2.0 for Small Business, or Running Fast & Light at Starbucks with a Browser and Some Java
  
• 
  Web 2.0: Show Me the Money
  

Products & Services

Sessions in this track:

• 
  Authoring Web 2.0 ... Introducing Web 2.1
  
• 
  B2C 2.0: Business to Community 2.0
  
• 
  Beyond Search Engines: Building Truly Social Experience Engines
  
• 
  Bridging the Gap Between Desktop and Web
  
• 
  Building On-demand Business Applications
  
• 
  Business Mashups: Designing, Distributing and Monetizing Web Applications with WebEx Connect
  
• 
  Business Mashups: Designing, Distributing and Monetizing Web Applications with WebEx Connect
  
• 
  Coghead: An Introduction to Do-it-yourself Web Applications
  
• 
  Commodization of IT and What the Future Holds
  
• 
  English as a Web Platform
  
• 
  Enhancing the User Experience Through Networking
  
• 
  Ensuring Mass Market Success for New Services
  
• 
  Entrepreneurship and the Web as a Platform
  
• 
  Extending your Web Service to Include Editing Office Documents
  
• 
  From Software to Webware: How Web-based Applications Will Shake the Software Industry
  
• 
  Going Beyond Mobile Web Browsing with Web Run-Time
  
• 
  Jump-start Your Startup
  
• 
  Mashing Up Business Value with Web 2.0
  
• 
  Mashing Up with User-centric Identity
  
• 
  Mobilizing the Web 2.0
  
• 
  Oh, The Places You’ll Go, with Web 2.0 and Etelos
  
• 
  Profit from the Long Tail by Tapping the Invisible Crowd
  
• 
  Rich with Reach
  
• 
  Search for Inspiration
  
• 
  Securing and Optimizing Web 2.0 Application Delivery
  
• 
  SMBx: The Revolution of the SMB Application Marketplace
  
• 
  The Future of Web Apps: Use Your Application in Thin Air
  
• 
  The Wonderful World of Wikis: Case Studies, Benefits, Dos and Don’ts
  
• 
  Unleash the Power of Us Within the Enterprise
  
• 
  Web 2.0 for the Enterprise: What Corporations Really Want and Use
  
• 
  Web 2.0++: Why We Got Here and What's Next
  
• 
  Web 2.0: Monetizing and Enabling Customer Centric Product Platforms
  
• 
  Web 20-20: Architectural Patterns and Models for the New Internet
  
• 
  Web Applications are Getting Interesting!
  

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