Primary purpose to task completion.

List all primary purposes (ask) and list a % success % fail.

If you ignore those who bounce (they were never prospects) whats the %?

Sans bounced

Sans crud

Soncidering customer intent. 

HIPPOs - highest paid persons opinion.

80% of the time YOU are wrong about what the customer wants. 

Crazyegg - heat map overlays

Multivariate

"learn to be wrong quickly" 

offermatica

optimost

sitespect

google optimizer

A/b

snipurl.com/exptest  /testingsuccess

avinash@zqinsights.com