Web 2.0 Marketing
Recent Activity
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Will Marketers kill Facebooks popularity?
Marketers will generally follow and bleed dry any new medium that is open, but Facebook is only semi open. Users will still decide if something is worth adding as an application and all apps must follow rules and be accepted.
However, the bigger it get's the harder it is to weild. We shall see.
Posted 02 Jul 07
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I have a particular pen I like but I can't find it anywhere....
So I googled it. And found the web site.
http://www.uniball.com/home/index.html
Wow, talk about working hard to make pens sexy. I like it.
Posted 01 Jul 07
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I'm a tech marketing guy. I try and make technology into a usable product that customers love.
Posted 04 Jun 07
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Is second life a place for business (other than porn that is)?
The question is about what return and over what time period.
Will you get measurable increases in sales this quarter? No.
Will you get an increase in loyalty and a decrease in customer acquisition costs over 3 years leading to an increased life time customer value? Yes, you may.
Do most companies have this sort of paitence? No. Not normally.
Posted 04 Jun 07
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I've marvelled at how some companies really do well in mixing offline events and activities with online stuff and then following up offline. Even sending something in the mail is a big 'connector'.
http://www.moo.com is a great example. Sure, they bought me free drinks at their party and gave me toys, but that's not just it.
Posted 01 Jun 07
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How do you balance the desire I have to build trust and respect with our best customers with the sales/growth pressure of push, push, push.
Posted 01 Jun 07
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Banner ads can work, but it depends on what you want to do - as always.
If you want low click through of poorly qualified leads and a tiny bit of branding, then banners are fine.
Otherwise, look elsewhere.
Posted 01 Jun 07
User Statistics in Web 2.0 Marketing
Total Messages: 7
Topics Created: 3