Live from the Panel at http://www.kickstartforum.com

@liako talking about dataportability

Going off...

Control, own and manage your data.

Open ID - single sign on

Google - search for paris hilton or hilton paris - two results

Semantic web.

"Crazy stuff, like Terminator"

Wikiocracy

Nathan from http://www.hyro.com.au up now.

How the Internet has changed.

Hyro did the Foxtel mobile IQ application and his kids know how to use it.

Use Facebook to recruit.

Use Second Life to test campaigns.

Key themes for 2008 - If you want to manage or drive value, you'll need to use digital media.

Australian bank where different departments don't interact.

Rabobank is online only bank. Great engagement.

Chris from http://www.getprice.com.au

Just got back from fly fishing expedition in Tassie.

Retailers are finally engaging online as a committed channel.

Get price is a product aggregator.

Move from brand to performance campaigns.

Impact of move away from display advertising needs to be managed with revenue streams.

Not perfect competition, but perfect pricing.

Daniel from http://www.ebay.com.au (they are an auction site... )

62% of net users in Oz are shoppers. 7 mill people

12-13 billion dollars ecommerce in Australia 2007

22% growth, year on year.

Paypal success - huge for ecommerce.

Paypal Q307 - non-Ebay biz - 145% growth.

Security is big factor.

With paypal they don't give credit card details to the vendor. They act as middle man.  Key for people who are not regular online shoppers yet.

Choice - you can pay via credit, account or cash with PayPal.

Ebay - 5 million Aussie members. 5 million monthly visitors.

Survey - Alans Consulting;

Value is big... (yup)

I;m up

W00T!

*applause*