..because there is no "consumer" anymore. We are in the age of peer to peer power over all other forms of messaging. Producer to producer. There are no passive parties in this new world. No longer is word of mouth merely a powerful tool, it is quickly becoming the only trusted source of information. The internet, mobile and other advanced forms of communication are allowing communities to form and gain power more quickly than ever.
It is time that we not only listen to the community voice, but we pave the way and reward those voices for existing.