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What is the best way to go about finding the keywords I should focus on when re-writing the content for my website?

Thanks Amanda for your question...what you are asking about is called Keyword Research

Here are a few tools that you can try to do your keyword research.

1. Wordtracker. They offer you a free subscription with some limited access
2. Keyword Discovery. Another online tool for keyword research. They also offer a free subscription with limited capabilities
3. Google Adwords Keyword Tool. Google adwords offers a free keyword tool. If you have google adwords account this is a tool that you can use or you can use the external tool https://adwords.google.com/select/KeywordToolExternal It provides the search volume for a keyword along with the amount of advertisers using google adwords to compete for that keyword. The tool will also provide you with suggested related keywords.

Thanks for the feedback Rodney.

I tried Wordtracker and actually purchased a one-week membership in an effort to locate words that had a high Keyword Effectiveness Index (KEI), which I understand to be the number of times a phrase has been searched divided by the number of competing websites. The terms that I have been using as the focus of my content and in my metatags, all had a very low KEI, which left me somewhat discouraged at my ability to optimize my website for high placement in organic search results.

I have used google adwords in the past, but not lately. I had some success with it previously by offering a free market analysis of a homeowner's property, which would be provided after the homeowner gave his/her contact information including whether they were planning to sell their home and within what timeframe. I haven't used this google ad recently because I am trying to focus more on homebuyers as homes in my market are listed for an average of 11 months before they sell.

I will check out keyword discovery. I haven't heard of their service before. Thanks for the tip!

~Amanda Wheeland

http://www.cinch2sell.com

Good morning Rodney. Are you still hosting the SEO discussion this morning?

Hi amanda, I was planning to discuss some of the important on page SEO elements

I just added that topic to this room, can you click on that top and we will discuss there...