Hi Amanda when you are here, just give me a wave.

Thanks for you patience

Let me know when you are here and we will get started.

I posted a question early this morning about finding keywords with a high Keyword Effectiveness Index (KEI). I'd like to talk a bit about that if that works for you.

Sure thing

I read your response earlier

Okay. Thoughts?

I can tell that you are quite knowledgeable.

Thanks. Sometimes a bit of knowledge can be a dangerous thing.

true enough

You are right on your understanding of KEI

In the past I have focused on keywords like "Newport Beach Real Estate", "Orange County Real Estate", etc. but have not had much traffic.

A keyword with a higher KEI has less people competing for that Keyword may be easier for you to snag some traffic for that keyword.

So I looked into the number of searches that were being done for these keywords and the number of competing websites and I was blown away by the low KEI, well below 1.0, usually .01

Did you find that there were lots of searches for those Keywords?

So before I write any more content for my website or create any new pages, I wanted to make sure I was focusing on keywords that would get me high search engine rankings.

Yes. I saved the numbers. Let me find them and send them to you in a second.

Great

So lots of searchs and lots of competition. = low KEI

One thing I would encourage is to try and think outside the box

Are there keywords related to Orange County

that at first glance are not Real Estate realated

For example...

In Vancouver I found that people are searching for sushi vancouver or craig's list vancouver.

Exactly. I used some of the keyword suggestion tools and still couldn't find any words with a high KEI, which is why I thought I might be doing something wrong. Here are the numbers:

Nos, KEI Analysis, Count, 24Hrs, Competing, Keyword

===================================================

1,  16.000,  4,  1,  0,  south orange county real estate offices

2,  2.286,  4,  1,  7,  Real Estate Laguna Niguel Search

3,  0.786,  9,  2,  103,  orange county search the mls southern california real estate

4,  0.559,  18,  4,  580,  san clemente California real estate

5,  0.500,  5,  1,  50,  locate orange county california real estate agent

6,  0.415,  19,  4,  870,  real estate in san clemente

7,  0.176,  4,  1,  91,  Orange County Real Estate Report California

8,  0.140,  9,  2,  580,  dana point california real estate

9,  0.112,  4,  1,  143,  orange county search mls southern california real estate

10,  0.111,  4,  1,  144,  orange county real estate valuation

11,  0.095,  4,  1,  169,  real estate mission viejo california

12,  0.062,  6,  1,  581,  Newport Beach California Real Estate

13,  0.048,  6,  1,  743,  laguna niguel california real estate

14,  0.024,  5,  1,  1060,  Mission Viejo California Real Estate

15,  0.022,  5,  1,  1140,  irvine california real estate

16,  0.015,  38,  9,  93700,  laguna beach real estate

17,  0.014,  37,  8,  99300,  san clemente real estate

18,  0.014,  18,  4,  23800,  san Juan Capistrano real estate

19,  0.010,  35,  8,  120000,  dana point real estate

20,  0.007,  28,  6,  118000,  laguna niguel real estate

21,  0.003,  17,  4,  93700,  Laguna Beach real estate

22,  0.003,  18,  4,  118000,  Laguna niguel real estate

23,  0.003,  19,  4,  118000,  Laguna Niguel real estate

24,  0.002,  11,  2,  76900,  aliso viejo real estate

25,  0.002,  16,  4,  120000,  Dana Point real estate

26,  0.001,  8,  2,  95500,  newport beach real estate

27,  0.001,  6,  1,  38800,  Orange County California Real Estate

28,  0.000,  4,  1,  77900,  Real Estate Dana Point

29,  0.000,  4,  1,  126000,  socalmls

30,  0.000,  4,  1,  76900,  Aliso Viejo Real Estate

Okay. So but how will that get me visitors who are looking at buying or selling real estate?

Well, if I were in the market for a home, then I'd want to know all the pizza place and sushi stops in a given neighbourhood.

Currently, I'm not in the market for a home but it a realtor provides me valuable information, then we have made a connection

Okay, but wouldn't sushi restaurants and pizza places also be optimizing their websites to draw traffic? So wouldn't I also have a hard time getting a high search enginge ranking for those terms?

A relationship has started.

I thought the same thing, but you'd be surprised.

When you searched in word tracker do you put in your entire keyword phrase?

Is there an easier way to find words that have a high KEI than doing what I have been doing in Wordtracker, which is entering in broad search terms and seeing what comes up?

When looking for keyword suggestions, I would start with a key root word like

Orange County

I did it both ways. Since I bought the one week membership, I started with the term "real estate"

Leave out the real estate part and let wordtracker or adwords keyword tool tell

you what people are searching for related to Orange county.

Okay, so start with Orange County. One problem I found with Orange County is that there is also an Orange County in New York.

So if I find a high KEI for an Orange County keyword phrase that is not real-estate related, would I then create a separate webpage with content related to that keyword or would I just blog about it?

Most keyword tools will allow to add negative keywords

Okay. Would I also use something like that on my website itself to screen out traffic?

To exclude orange county new york just add a -new york

A blog post would be a great place to start or you might find keyword that are related to real estate that you hadn't thought of.

Does that help?

I think so.

So in finding the keywords is Wordtracker my best option?"

If you can it is best to use 2 sources.

So wordtracker and ?

I am using the adwords keyword suggestion tool a lot

Got it.

it is quick easy and I don't have to log into anything to use it.

The data in adwords is more current then the data in Wordtracker.

Okay. I will give that one a try as well.

Thanks for the help!

I am also leaning towards using the Keyword Discovery over wordtracker.

Okay. I will check that one out as well.

Once you decide on a keyword, here are the page elements that you want to use the keyword in.

Page Title - best for your keyword to be at the start of page title

H1 tags should also have your keyword phrase

Page content should contain your keyword phrase

Have your keyword phrase within some of your pages link text

Should each keyword phrase have a different webpage or blog post? Or does it matter?

Also, I'm not sure what you mean by pages link text. Can you elaborate on that?
 

There are also the meta tags but those are not used by search engines as much these days, but

still a good idea to add them in there.

Each page or post should be targeting a specific keyword or phrase.

You may want to have a few pages targeting Orange County Real Estate or whatever you are targeting but each page should be focused to at least on keyword phrase.

Your question about link text...

Let me get to your website and see if I can find a good example.

one second.

Okay. Thanks!

On your site you talk about... Flat-Fee Real Estate Broker

If you discover that this is a good keyword phrase you might create a page for that keyword phrase.

let say on your home page your have a paragraph which explains briefly what a Flat-Fee Real Estate Broker is

then you want people to read more about Flat-Fee Real Estate Broker

instead of having your link say "Click here to read more"

you would want it to say "click here to read more about Flat-Fee Real Estate Broker"

or "Find out why a Flat-Fee Real Estate Broker is right for you"

Links are very important to search engines and the text used within those links can be doubly important.

Right. Got it. The research I have done so far shows that it is a term that is not searched all that often, but there is definitely less competition than real estate agent in general.

Great. That information about the link text is helpful. I will use that tip to edit my current content and keep it in mind when creating new content.

I wish you could make it up for the workshop because this is one of the topics we are going to diving into in some detail.

I am sure I would learn a lot from the workshop.

I'm going to have to run and get lost in my work again soon. I have time for another question.

If I post a blog on another website, should I have a link back to my own website under my name, or is that frowned upon?

That is not frowned upon.

Linking back to your website a powerful off page SEO factor

Sometimes blogs and forums do have some guidelines for posting so you want to be sure and follow whatever guidlines the blog or forum has.

Got it. Thank you!

I appreciate the help today!

You are welcome

Do you have time for me to ask you one question?

Of course.

I know that you want to focus on selling houses. Reach'd is a new company and we are currently developing or services. Apart from this chat and the workshops, what other SEO or internet marketing services would you be interested in?

I only ask this because

I know that you paid for SEO in the past as was disappointed with the results

so I believe you have some valuable experience and input I could benefit from.

I would say Pay Per Click campaign management, Directory Submissions, Writing Optimized SEO content.

Writing optimized press releases

Thanks

I noticed in one of your post that you mentioned using adwords in the past. If you'd like, we could find some time to talk more about that in the future.

Pay Per Click campaigns can be quite powerful and can be used to help do research for SEO on your site.

Sure. That would be great. One of the things I haven't done before is to create landing pages for a google adword campaign. It would also be helpful to have a better understanding of ways to track which ads are working and which are not, as well as which landing pages are working and which are not.

Agreed.

Also, the beauty of PPC is that it is immediate.

Immediate is a good thing!!

Agreed.

When could I contact you to discuss working together to launch a PPC campaign?

The rest of my week is booked, but I am available next Tuesday, the 16th

Sounds great

I will give it some more thought and contact you next week.

Sounds good. I will speak to you then.

Enjoy the rest of your day... and the rest of your week.

You too.

Dear Amanda,

have you considered going to a site called nichebot.com?

You can go here to check it out. http://www.nichebot.com/members/go.php?r=5714&i=l0 

This site lets you take your keyword research to the next level. It will give you keyword cross comparisons on other websites vs google. You will find that some keywords gathered from wordtracker will give poor results on google, but good results on other search engines, like yahoo, msn, altavista, ask, etc. There are several ways to do keyword research. There's the 'results to searches' ratio, 'lateral' approach, 'longtail' approach, 'matrix' development, and more. To really find the keywords you seek, you will need to understand these approaches. There is another tool you can get also that really does an awesome job of clarifying these, and other approaches. It called  Keyword Elite, and it was developed by Brad Callen, an expert in keyword research, and SEO (searchengine optimization). This tool has been used by my website http://www.whybizopsdontwork.com with excellent results. And, my site isnt even finished yet. You  can get it here  http://sep59.bryxen4.hop.clickbank.net, or go to my website to find even more tools.

from solutions: resolutions59@yahoo.com