Great post on the ten most obvious things that media need to be aware of as their world changes - fast.

Here's the first one;

10 obvious things about the future of newspapers you need to get through your head

1. It’s not Google’s fault. Get over it, professor. Blaming search engines is like blaming the library. “Oh no, please don’t let readers actually find stories from my newspaper and then click through to my site to read them, anything but that!” Forget it.

They blame Google??!

Silly silly 

I read that Rupert Murdoch has lost two-thirds of his online readship now he's blocked Google from his content by putting his newspapers behind a paywall...

As the man says, they blame Google?  Perhaps Mr Murdoch needs to consider starting his own Search Engine to drive the traffic back to his newspapers! It should only cost him a few hundred million (to get started, that is).