If Search drives the most traffic due to the (theoretically) focused intent of a user, Discovery is the kissing cousin of Search.

Discovery occurs via serendipity, but certain online tools help guide the user to discover new content of quality, in effect focusing user intent in a manner similar to a magnifying lens.

Discovery engines create significant traffic value and need to be explored as a means towards creation of richer, discovery-inclusive user experiences.

Started by eponymousX on 08 May 07

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