Discuss
Topics
Tuesday, September 18, Day 2
10:45 am - 12:00 pm
6th five presenting companies
Session Topic: Revenue Models and Analytics
This is a most interesting topic. If you're attending this session, some real time commentary would be great!
Clickable seems very interesting to me. Could solve some on our pains.
What is clickable about?
Are they presenting now?
(Are you there ubertor?)
Which pains do you think Clickable could solve for you ubertor ?:)
It would be interesting to see if any of these companies are doing a paid service vs. ad supported.
I don't quite get what it does.
looks like an aggregator for all your SEO campaigns.
Says this on their about page -
Clickable is an online solution that makes creating and managing online advertising simple and effective. Clickable provides an intuitive interface to view search marketing performance across a broad range of networks, including Google AdWords, Yahoo Search Marketing, Microsoft adCenter and others. With Clickable, advertisers are empowered to self-manage their ad buying, yielding transformational results.
Clickable’s proprietary technologies monitor search marketing campaign performance, providing actionable alerts and analytics that allow advertisers to maximize their advertising return on investment (ROI). Simple yet sophisticated SEM campaign management tools direct spending across all ad networks, within one simple, intuitive interface.
They secured 3 million in funding in July... at that time they had this to say about the market they are tackling:
“Paid search spending by small and medium-sized businesses makes up nearly half of the search advertising marketplace, yet this market segment remains significantly underserved by agencies and tools,” said David S. Kidder, Co-founder and Chief Executive Officer. “Clickable is the first company to create a product where marketers can simply sign-up and start managing their online spending with transformational ease and impact.”
Seems like a good idea. Why use many sites and not have aggregated data when you can use one like this? Would make it easier for the SME folks to get self-service professional management of their SEO activities.
Yeah, it does make sense... I'm surprised they're the first, ie that it hasn't been attempted yet.
(Not liking the colours on the site tho)
Sorry, connectivity issues. A lot Real Estate Agents use Adwords to get hot listing into the search engines quickly. We manage a few agents accounts; seems like clickable may help us with a central online app all team members could login to (with pretty pics/graphs); we currently use GG Spreadsheet.
Looks ok to me, tho nothing special in format and colours. Probably best for business site. I hate complicated graphics for things I use all the time.
I would have kept it to two colours. The black and green, with white spaces.
The light blue stuff makes it look less professional imho
Needs to look 'cool'. Like Rudd on GooTube.... 
Live notes on Session 6
@Bricoleur - sorry i meant the conference code to use. see their homepage - bottom right
I like the live notes helps visualize it all the companies a little more from down under
Rudd and Erik are mono-color men.
Note that 'ex AOL CEO is on Clickable's board'.
