Kevin Kelly’s Rules for Media Companies

February 3rd, 2008

Kevin Kelly has just written  some terrific rules for media companies to apply as they evolve their business models to the Internet: Better than Free.

The Internet is a copy machine, founded on principles of super-distribution. As Kelly says:

“Even a dog knows you can’t erase something once its flowed on the internet.”

Building a business model around scarcity and crontrol is plainly not going to work (DRM) in this new market-place. Kelly brings his big-brain, long-thought, impossible-to-express-in-a-twitter process to bear to suggest 8 generatives better than free.

• Immediacy
• Personalization
• Interpretation
• Authenticity
• Accessibility
• Embodiment
• Patronage
• Findability

If you work in media, this is your new framework.
Someone else that profoundly gets it is Gerd Leonhard, who says it’s no longer about ‘control’. Now we must think about ‘attention’.

Do media companies get this yet?