... the iLaunch!

Apple Unveils New Product-Unveiling Product

According to Jobs, the innovative iLaunch not only makes product
launching infinitely easier, it could forever change corporate
structure itself.

"For too long, hands-on, maverick CEOs have devoted their valuable
time to strutting around on stage and breathlessly describing the
features of their new products, in the process encouraging cults of
personality that could have a detrimental long-term effect on their
companies," Jobs said. "Apple's goal within the next 12 months is to
make me totally obsolete."

wondering if they are touting it to be the next "AI" thing?

hehe.. nice

Steve Jobs can make you buy pretty much everything 

especially things that you don't need

I love the guy