Recent Activity

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  case study

  I wanted to center the first case study on the cinema ARG, because I recently wrapped version 2.0 and it is fresh in my mind. Event driven theatrical is real option these days. As I mention in the case study for me it provided press hooks, increased ticket sales and resulted in minimum guarantees plus box office splits. In many ways traditional theatrical is not designed for truly independent filmmakers. Theatrical requires a lot of up front cash and it is becoming increasingly difficult to book longer runs.

  Business aspects aside the cinema ARG was a blast especially version 2.0 which saw more of the action playing out online. ARG (alternate reality games) are an incredible storytelling device not only do the players contribute to story elements the game transcends  screens and platforms. Breaking from the online world into the real world and back - nothing is as it seems and it is very spontaneous. 
   

  Posted 23 Nov 07

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  finding an audience for your work

  One of the things that I did when I first released HEAD TRAUMA, was to create a number of web videos. I made six different videos that were about 2:30 to 3 minutes long.

  I made two types of web videos - open content for anyone to post and use and exclusive content that I gave to a single outlet for period of time. For instance the open versions were made available to fans and offered to sites and blogs that covered the film. The ones that were exclusive I saved for high volume outlets like Amazon.

  In both cases the videos reached a wide audience and people began to embed them in their blogs and social networking pages. It started a conversation with the audience.

  Here's a sample of one of the web videos

  
  
   

  Posted 14 Nov 07