Here is the place to share, ask questions or discuss elements of the case study. The creators of the project's profiled will be answering questions in this discussion area. So if there is something you'd like to know more about, make sure to sign up for tangler - it's free and easy. Follow the link below.

We've selected tangler due to it's real time rich media discussion features. The newest of which will be launching in the next two weeks. What drew us to tangler was Its ability to add audio, video, or stills to your posts.

Thanks for joining the discussion.

I wanted to center the first case study on the cinema ARG, because I recently wrapped version 2.0 and it is fresh in my mind. Event driven theatrical is real option these days. As I mention in the case study for me it provided press hooks, increased ticket sales and resulted in minimum guarantees plus box office splits. In many ways traditional theatrical is not designed for truly independent filmmakers. Theatrical requires a lot of up front cash and it is becoming increasingly difficult to book longer runs.

Business aspects aside the cinema ARG was a blast especially version 2.0 which saw more of the action playing out online. ARG (alternate reality games) are an incredible storytelling device not only do the players contribute to story elements the game transcends  screens and platforms. Breaking from the online world into the real world and back - nothing is as it seems and it is very spontaneous. 
 

Thought you'd like might to know, had a little trouble logging in at first. But signing in and then refreshing the page worked. First off, I'm a big fan of WBP and I'm an avid reader.

I'm writing a script for a film currently and was wondering what you meant by game bible? Do you have an example? I'm very interested in meshing gaming with my new project. I wished I could have seen the cinema game but I did order the movie via Amazon this past summer. Loved it.  Thanks J


 

Hey J

A game bible is similar to show bible that is created around TV shows. It details the characters, storyline and how those elements playout over time. It is a blueprint to the world you're building. Who are the characters, where do they live, what are the rules of this world. I'll dig up some outlines and post them later and if I happen to find other examples online I'll post them as well.

Good luck with your upcoming project.
 

Some large studio films are currently embracing ARGs for promotion around their films. Cloverfield and the new Batman Film The Dark Night both have games running as a way to build interest. For more on ARGs visit ARGN.com