Make sure you stats are set up correctly.

Don't believe you're own bull.

Track the hard stuff and the soft stuff.  

good links

http://siteexplorer.search.yahoo.com

http://www.netconcepts.com/linkcheck

http://webbuildpages.com/neat-o

http://tools.seobook.com/firefox/seo-for-firefox.html

http://www.webguerilla.com/down-loads/tatteler.zip 

Ajax issues bad for sites, bad for search engines. 

Travesty at web 2.0: I can't believe these guys are saying spam sites and spam blogs are 'bordering on unethical'.  "spam blogs might irrate some people"

Yuk. this is terrible. Everyone is taking notes. I guy just asked how to make money out of 1,000 domain names.

This is awful.