Recent Activity

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  General Discussion

  Thanks.  We want to encourage discussion and community.  To that end we'll hover, encourage and cajole but avoid being commercial.  We're also promoting the discussion group through our usual promotional activities (newsletter, shameless plugs, etc.).

  Posted 17 Nov 07 in Launch Clinic Group

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  Pricing

  Another point on pricing web apps.  Just because it's delivered over the Internet does not, by default, mean it should be free or Wal-Mart priced.

  Posted 17 Nov 07 in Launch Clinic Group

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  Speed Tip

  BTW - the slowness I'm experiencing is typical of Web 2.0 apps in general.  See similar slowness in Basecamp and the new Yahoo Email.

  
   

  Posted 15 Nov 07 in Tangler Feedback

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  Slow? Scaleability

  I'm using the latest version of Firefox and it is slower than I would like.
  
   

  Posted 15 Nov 07 in Tangler Feedback

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  Case Studies

  If anyone would like to share a launch case study, the Launch Clinic community would like to hear about it.  Good or bad. 

  Posted 15 Nov 07 in Launch Clinic Group

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  Positioning

  Positioning is not that tough, really.  The trick is to identify the frequency that your target market is tuned into and then broadcast on that frequency.  Ultimately your product's position relative to competitive alternatives will be determined by the market, not by what you say it is.

  Posted 15 Nov 07 in Launch Clinic Group

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  Cross-Functional Teams

  Small teams are great because you can get in a room and yell at each other and work out issues quickly.  Many companies are so geographically challenged that getting people on the same telephone call is a challenge.  The key to making CFTs work in most organizations is support from management first, and then an acceptance of the matrix management approach.  In a CFT it's not uncommon from a VP to "report" to someone with a lesser title in the organization.  That can be tough for some to accept.

  Ultimately a CFT has to driven by a leader who has the authority to make decisions.  Successful CFTs are not democratic.  They are a team of people who provide input and guidance to the CFT leader who must be decisive and drive the team to completion.
  
   

  Posted 15 Nov 07 in Launch Clinic Group

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  Suggestions

  Case studies are a great idea.  I'll add a topic and request that members of the Launch Clinic community add to it.

  Posted 15 Nov 07 in Launch Clinic Group

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  Launch Tactics

  Discuss launch tactics you have used and tactics you want to learn more about

  Posted 11 Nov 07 in Launch Clinic Group